Cera's mission,
vision and values

Our vision

Our vision is to be the global leader in revolutionising home healthcare for the better; for our users and society. We are transforming home healthcare by building a more sustainable, preventative model of care – shifting services from hospital to home, analogue to digital, sickness to prevention.

Bringing healthcare into the home

We are transforming the ways in which healthcare services are planned, delivered and received. Our smart, AI-enabled technology leverages predictive analytics, data and machine learning to empower carers and improve service users' lives and health outcomes.

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For those delivering care, we reduce the burden of 'pen and paper' working and remove unnecessary administrative work, enabling them to do what they do best – care.

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For those receiving care, our AI tools predict and prevent health risks in advance – mobilising staff to take preventative action in the community, such as seeking antibiotics from a pharmacist or escalating care to a GP. This allows us to prevent avoidable hospitalisations, keeping service users safe and well in their own homes, and saving the the UK Government and NHS over £1.5 million a day.

About Cera

Cera is a digital-first home healthcare company that harnesses technology to bring care directly to people's homes, transforming the healthcare landscape by providing higher-quality services at a fraction of the cost.

Our 10,000+ carers and nurses deliver 2.5 million technology-enabled home healthcare visits a month on behalf of governments, insurers, and the NHS – a volume greater than all visits to NHS A&E departments nationwide – counting a visit every second on average.

Cera is now Europe's largest HealthTech company and one of its fastest-growing businesses, with c. $500 million in annualised revenues, and 100x growth over the past five years. We have also gathered the largest home healthcare dataset in Europe, powering the development of cutting-edge AI products that have reduced hospitalisations by up to 70%, saving the UK Government and NHS over £1 billion to date.
 

Our pioneering approach has been recognised by numerous industry awards, including a Newsweek AI Impact Award, the UK Tech Awards' Tech for Good Prize, Health Tech Digital's Best Use of Artificial Intelligence, the Deloitte Fast 50 and EY's prestigious UK Entrepreneur of the Year Award 2024. Cera was recently ranked as one of the World's Top HealthTech Companies by TIME Magazine, the top Healthcare AI Company of 2025 by the Healthcare Technology Report, and has repeatedly been ranked as the UK's Number 1 HealthTech.

Cera was co-founded in 2016 by entrepreneur, physician and policy expert Dr Ben Maruthappu MBE.

Our values

At Cera, there are three core values which guide our work every day