Rose Wilkinson is Head of Communications at Cera, the UK’s largest tech-enabled home healthcare provider. She leads PR, media relations and corporate communications, focusing on preventative care, AI and the transformation of health and social care delivery.

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Her work centres on communicating the impact of digital health and AI in reducing hospitalisations, empowering healthcare workers and building a more sustainable future for care as the population ages. She oversees national media strategy, external communications and executive positioning.

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Rose brings over 15 years’ experience in communications, with a background spanning healthtech, behavioural science and global advertising agency networks. She has led communications strategies that have secured coverage across major UK and international media, including the BBC, Sky News, The Financial Times, The Times, The Telegraph and The Guardian.

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Before joining Cera, she led communications at mental fitness start-up Fika and worked as a consultant at MindGym, where she delivered high-profile media coverage, executive positioning and reputation management. Earlier in her career, she led PR and communications for The&Partnership, supporting campaigns and thought leadership covered widely across national and international media.